vaping industry feature

The Vaping Industry and YouTube Reviews

Are vapers themselves harming the vaping industry? Read this opinion piece from Vape Shop owner and vaper Peter Nelson from Cloud Vaping UK. Are you creating more hype than is necessary too?


The vaping industry has been around about 10 years now. In that time, it has evolved at a frantic pace. As with all new industries, it is not without controversy and concern.

Remember how mobile phones were going to fry our brains? So, all new industries come with concerns, but is the Vaping industry going to implode due to it being hijacked by people that are misrepresenting the industry and are helping to fuel that debate against E-cigarettes?

I am talking about the people within the industry that seem to have forgotten how and why vaping started in the first place – to give people an alternative to smoking cigarettes.

Vaping Industry Reviewers on YouTube

You only have to look up YouTube reviews on vaping equipment to see men and women doing reviews of all types of hardware and E-liquids. This, in general, should be a good thing, but I have noticed a worrying trend towards hyping up the industry in a bad way.

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Many reviewers are very professional; however, there are more and more that are presenting in such a way that it makes vaping look trendy and hip.

the vaping industry hip

They are easy to spot; they are the presenters with baseball caps on back to front and huge gold chains akin to being a “gangsta rapper.” And this worries me.

You could just call me old; I have nothing against anyone wearing a baseball cap. However, there is a certain “cool factor” associated with this type of presenting, which seems to forget that the E-cigarette was initially invented to help people stop smoking.

Beware Vape Shop Owners!

There is no need for this hype, and the issue for me is that these types of presenters are clearly aimed at kids. By making vaping trendy, there are going to be more people, especially youngsters, attracted to vaping who have never smoked.

I am seeing more of them coming into my shop – young men asking about vaping kits so they can produce huge clouds. When I ask how much they smoke they reply, “I don’t. I just want to produce clouds.”

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This type of behaviour is exactly what the anti-vaping lobbyists are looking for as ammunition against vaping.

the war on vaping feature

So why do they do it? Well, the only conclusion I can come to is they try to differentiate themselves from other reviewers – and there are a lot! However, this could be a self-destruct trend. And if vaping is further regulated, they could all find themselves vaping fresh air.

In addition, this type of hype is spreading into vape shops. They are employing vapers who can do tricks and are putting on shows etc., ignoring the fact the even today 80% of people who take up vaping do so to quit smoking.

If the industry carries on in this trend, then I can only foresee that further regulation will be forced upon the industry. As a result, a lot of people may well find themselves out of work, and the only people they will blame will be politicians, instead of looking at themselves!!

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